About Us
Behind the Brand
Founder, mom, businesswoman, and nature lover,
Ella Matir, is the passion and dedication behind
White Naturals. When she discovered the
transformative power of natural skincare, and
wellness, she was inspired to create a brand that
brings the best of nature to your daily rituals.
As a nature enthusiast and advocate for clean
living, she developed White Naturals to provide
pure, effective skincare and wellness products. By
replacing conventional products with natural
alternatives, she has crafted a range of essentials
that prioritize eicacy, and a spa-like experience.