Founder, mom, businesswoman, and nature lover,
Ella Matir, is the passion and dedication behind
White Naturals. When she discovered the
transformative power of natural skincare, and
wellness, she was inspired to create a brand that
brings the best of nature to your daily rituals.
As a nature enthusiast and advocate for clean
living, she developed White Naturals to provide
pure, effective skincare and wellness products. By
replacing conventional products with natural
alternatives, she has crafted a range of essentials
that prioritize efficacy, and a spa-like experience.

We are committed to sourcing the finest natural ingredients, ensuring our products are safe, pure, effective and environmentally friendly.